Nudie Jeans 

Swedish denim specialist
Based in Gothenburg, Nudie Jeans has specialised in premium denim since it was founded in 2001. Collaborating with musicians to produce videos, and with Amnesty International on human rights awareness, the brand has an upbeat, youthful edge, underscored by its stylish designs.
  • Swedish denim brand
  • All jeans are made in Italy
  • Ethical production is emphasised