YMC 

Contemporary London label
In 1995, London-based label YMC (You Must Create) was founded by Mr Fraser Moss and Mr Jimmy Collins, with a mission to create modern, functional clothing, eschewing trends in favour of understated, wearable style. We like the waxed cotton jackets and striped T-shirts this season.
  • London-based brand, founded in 1995
  • Ideal for simple, functional style
  • Stands for “You Must Create”