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I've just dropped a tonne of money on some English-made shoes - how do I look after them?
If they are to maintain their shape they need time to dry on shoe trees after each wear; this is why they shouldn't be worn on consecutive days. They also need to be kept well polished, as this feeds the leather, which keeps the water out and means they stay looking good. The easiest option is to visit the shoe shine regularly, but if you want to do it yourself, you will need to set apart the time each week and invest in the proper kit: soft cloth, towel, welt brush, polish applicator brush, two horsehair brushes for buffing, leather cream and shoe polish. If all this seems like an expensive hassle, remember that good leather shoes will last a decade if well maintained, but could be worn out in a year if they're abused.