Three Ways To Wear: The “Ugly” Sneaker Trend

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Three Ways To Wear: The “Ugly” Sneaker Trend

6 June 2018

FASHION FORWARD

Mr Raf Simons is arguably too avant-garde a designer for his own good. While Vetements was redesigning the Reebok Instapump Fury and Balenciaga was putting the finishing touches to its Triple S – two sneakers that would go on to take much of the credit for bringing the ugly sneaker into the mainstream – Mr Simons was already on his third version of the Ozweego, an old-school adidas sneaker that he first reinvented in 2013. The Ozweego III comes in a variety of colourways, including purple and black or a bold maroon and blood red, but this white, stone and black version is our pick of the bunch. Stick with the monochrome colour scheme below the waist, pairing them with grey Prince of Wales checked trousers from Alexander McQueen, and add a bit of visual interest above the waist with a colour-block raincoat from Valentino.

SOPHISTICATED

No discussion of ugly sneakers – or ugliness generally in fashion – is complete without reference to Prada, the brand that has done more than any other to popularise the concept of jolie laide, or unconventional beauty. “Ugly is attractive, ugly is exciting,” said Ms Miuccia Prada In a 2013 interview with The Telegraph. “It touches the bad and the dirty side of people.” These sneakers take their inspiration from the world of specialist outdoor clothing – note the eyelet hooks, a detail borrowed from hiking shoes. Only Prada could make something so unglamorous look so good. We recommend sticking with the elevated sportswear theme and adding a pair of luxe sweatpants and a blouson jacket from Berluti.

RELAXED

If you’re looking for a more accessible, less overt way of channelling this trend, look no further than New Balance. This Boston, Massachusetts-based brand was designing unapologetically bulky sneakers in a range of bright and bold colourways while the current generation’s wave of creative directors was still in their nappies. Genuine dad sneakers, then, and best worn as part of a low-key weekend outfit. Just add a pair of navy pleated trousers and grey marl socks, and layer up on top with a denim jacket from Acne Studios and a raincoat from Mackintosh.