"I would say that Swedish fashion falls into two camps: one very practical and one very trendy," says Mr Carl Dackö, a Stockholm-based graphic designer, wrapped up in a chunky cardigan and oversized scarf. So although its design prowess comes from the country's rich heritage of applied arts, the flurry of snow that seems to coat the city all day, every day, calls for a straightforward approach to beat the chill. There's no time for bells and whistles, and as a result, "the shapes are sharp and the Swedes do basics really well," says digital agency founder Mr Jason Moses, who is visiting Stockholm from London to work with the Our Legacy brand. Mr Fredrik Wikholm, creative director of Uniforms for the Dedicated, agrees: "Swedish men dress quite well overall," he says, "although quite safely and minimally." In Stockholm, it seems the best way to face the frost is with a slim silhouette and a sharp look. Watch the film to hear more views.
Words by Mr Benjamin Seidler