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Founded in 1853 by Mr Levi Strauss, Levi's has been producing iconic denim and workwear for more than 160 years. This year, the cult label celebrated 140 years of what would later become known as 501 jeans - created in 1873 when Mr Levi Strauss and Mr Jacob Davis patented the first riveted pockets on worker trousers. Named by Time magazine as the fashion item of the 20th century, they have been worn by everyone from miners and labourers to Mr Marlon Brando and President Barack Obama. It's with this in mind that we asked 10 members of our Style Council to pick the denim pieces they covet the most.

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