There are 32 steps involved in the production of each pair of shorts. The shorts are double-stitched at the seams for strength, with a four-ply thread that is capable of withstanding four metric tons of stress. There is further stitching at stress points, such as the pocket edge, for added durability
A waterproof storage bag is included, and the shorts have a cotton mesh lining. The two front pockets and Velcro-fastened back pocket are positioned so the pattern aligns. The strong polyester drawstrings will not loose their shape thanks to their internal second cord, and they have rust-resistant metal tips
These shorts are the mid-length Moorea style, the original design from 1971. Neither baggy nor revealing, they are the ideal shape. The pattern, which depicts contours of the seabed, was inspired by Mr Roy Lichtenstein's comic book style. The Vilebrequin logo is on the back, while metal eyelets prevent "ballooning"
In 1971 in Saint Tropez, the same year the Jaggers married in the exclusive Côte d'Azur resort and Mr Slim Aarons photographed the louche, jet-set crowd in vibrant technicolour, a young sports journalist named Mr Fred Prysquel developed the first pair of Vilebrequin shorts. Seated on the terrace of the famous Café Sénéquier overlooking the port, Mr Prysquel pulled off the chequered tablecloth and cut out the pattern for a pair of swimming shorts, quite unlike the figure-hugging styles which were popular at the time. Once Mr Prysquel alighted upon the perfect material (a durable and fast-drying spinnaker canvas, inspired in part by the sailing culture of Saint Tropez), the Vilebrequin range was born, and the shorts soon became renowned for their stylish design, and superior comfort and practicality.
Named after the French word for "crankshaft", partly because the founder was a motoring enthusiast, and partly because he liked the odd sounding word, Vilebrequin has always retained a fun side, with its matching father-and-son shorts and jaunty prints. That is not, however, to discount the serious style and quality of Vilebrequin shorts, which are made in Europe, with 32 different manufacturing phases required for each pair. The label's head designer, Ms Isabel de Brito, designs the prints each season, starting with hand sketches before adding the vibrant colours for which the brand is famed. This season inspiration came from 20th-century artists, an apt move given that many of those included, from Mr Henri Matisse to Mr Joan Miró, frequently worked and whiled away time on the glittering French Riviera.