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Film by Mr Aaron Christian | Words by Mr Nick Carvell

Like detective Sherlock Holmes vs Professor James Moriarty and Mr Muhammad Ali vs Mr Joe Frazier, some rivalries are legendary. But with every man, one such contest occurs every sunny morning when opening the wardrobe: jeans or chinos?

With denim, in all its forms, enjoying a resurgence in popularity on both the runway and the pavement over the past couple of seasons, and chinos widening their appeal through neat cuts and new colourways, we wondered which direction fashionable folk are leaning towards right now. To find out, we took to the streets at the recent men's shows in Milan, Paris and London and asked everyone from Sir Paul Smith to Italian signori Domenico Dolce and Stefano Gabbana. Watch our video above for our (highly scientific) conclusions.

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