Art direction by Mr Leon St-Amour
The message behind the MR PORTER AW12 advertising campaign is "Style wherever you are", to express our diversity of style and global reach, offering as we do the express delivery of more than 180 leading brands to over 170 countries worldwide. Showcasing clothes by Missoni, Ami, Kolor and Maison Martin Margiela, among others, the campaign features four different models with different looks and personalities, connected by the common thread of timeless, masculine style. Shot in diverse locations from Iceland to California, we engaged the British photographer Mr Tom Craig, who has produced work for both leading publications and gallery shows, with a particularly strong focus on travel and documentary images. "Travel has always been something that's bound to me and bound to my work," Mr Craig says, a fact that ties in neatly with our campaign's concept. Click through the slides above to see the campaign and to shop the looks.