Keep your favourite footwear looking fresh with Jason Markk's 'Premium Shoe Cleaner'. Designed to alleviate the effects of daily wear and tear, this easy-to-use formula creates a foaming lather that gently removes dirt and stains from any material – it's absent of harsh chemicals and safe to use on everything from leather brogues to canvas sneakers.

Apply a liberal amount of the cleanser to the damp Premium Shoe Brush. Dip the brush into a bowl of water and gently scrub the entire surface of the shoe. Wipe clean with a towel and repeat as needed.