Piaget
Rich with more than 140 years of history, Piaget has created a unique signature by offering ultra-thin watches alongside a fine jewellery collection. Its watches are defined by their slim designs and high-end finishing, making them the ultimate accessory for the elegant man.
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The History
Founded in 1874, Mr Georges-Édouard Piaget’s workshops supplied movements to some of the most prestigious watch brands. By the 1920s, Mr Piaget had become a creator of complete watches, finally placing his own name on a dial in 1943. By 1957, Piaget's stock in trade was cemented: innovative ultra-slim dress watches, a field in which it has set numerous world records over the years. Today’s range combines the technical mastery of the Altiplano with the 1980s exuberance of the Polo.
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Innovation Through Isolation
Piaget’s ateliers are still to be found in La Côte-aux-Fées, a town 3,400ft above sea level that’s cut off by every brutal winter. Its rough climate and remoteness acted as Darwinian selection factors in the 19th century – if you were not self-sufficient during the winter, you did not survive. Meaning Piaget’s obsessive artisans had nothing to do, away from the summer’s dairy farming, but pursue absolute perfection. A surviving philosophy for the brand.