Men have a problem with their friends. Rather, their friendships, specifically. Barely a week goes by without a report telling us that 49 per cent of us have never opened up about our emotions with a friend. Or that two-thirds of young men think that nobody really knows them. Or that 32 per cent of us don’t have a best friend at all. Imagine that: all these stats and no one to share them with.

It’s been dubbed the “loneliness epidemic”, the “friendship recession”. As life and work get in the way, our bonds with our mates tend to suffer. And even when we do get together, men’s socialising style tends to be “side by side”, taking part in an activity such as fishing, playing sport or watching it on TV, rather than “face to face”, the one-to-one interactions generally more typical of female friendships. Another survey suggests that 90 per cent of us never talk about anything serious with our mates.

Not that a serious talk can’t also be fun. Funny, even. To that end, when the time came to showcase the latest collection from our in-house brand, Mr P., we thought this could also be an opportunity to get some good friends together. And what if those friends also happened to be comedians?

Over the coming weeks, you can expect intimate chats between four funny men and their best mates. From the impressionist Josh Berry to Ted Lasso star Phil Dunster. There’s also stand-up Phil Wang on his Wonka cameo. But to kick things off, the super-fast satirist Munya Chawawa can be seen hanging out with his friend Joe.

Think of it as a reminder to check in with your BBFs. Like those wardrobe essentials you can always turn to, treat them well and they will have your back.