THE JOURNAL
These days, everyone is a curator. That’s as true of our tightly managed Instagram feeds as it is of the contents of our wardrobes. At MR PORTER, we’re no different. Which is why we like to keep a careful eye on the brands that we stock. Everything you see here on our virtual shelves has earnt its place. And while we’re a lot nicer about it than the bouncers at Berghain, we’re still pretty rigorous when it comes to our editing process. If your name’s not down, you’re not coming in.
It means that when new designers do get added to our roster, they are usually worth shouting about. And even if you haven’t heard about them before, they are worth knowing because we’ve endorsed them.
What, you haven’t heard about them? Allow us to introduce some of the most recent additions to MR PORTER, below.
01. ADON
Robert Pattinson, Timothée Chalamet and Travis Scott don’t usually go for the same look, so when they all back one under-the-radar label, it’s worth knowing about. Founded in London by Anthony Princi and Ahmed Alramly, ADON offers utilitarian pieces made from raw leather and suede, cashmere and silk. Its AW26 collection is inspired by a journey to one of the coldest regions on Earth, where the brand’s design elements converge into garments built to endure.
02. Jeanerica
Jeanerica calls itself a “denim house” – a name that’s only fitting, given the depth of fabric innovation, detail and design and development nuances that go into each pair of its jeans. Launched in Sweden in 2018, the label designs for longevity – and produces its denim with processes that reduce water and chemical use, such as laser finishing, ozone wash and rainforest wash. Look out for its bootcut silhouettes and skilfully whiskered styles.
03. NAHMIAS
The sports-inflected streetwear designs of Los Angeles label NAHMIAS come with some serious cosign – there’s already been a collaboration with Formula 1 and the brand is a favourite of Ferrari driver Charles Leclerc. Founded in 2018 by LA native Doni Nahmias, the brand offers a relaxed, luxurious take on West Coast sportswear that’s inspired by a mix of basketball, skate, surf and hip-hop culture. The result is a signature aesthetic that’s expressed via jersey-style T-shirts, animated characters and oversized silhouettes, giving everyday staples a modern, playful touch.
04. Casey Casey
One of the ways Parisian brand Casey Casey describes its work is to state that “it’s about the means of production and how we can use it to make something beautiful.” This is not surprising, considering its founder Gareth Casey is a trained painter, sculptor and textile maker. Today, the British-French designer uses his skills to develop his own fabrics to create tactile cotton-corduroy jackets, chunky wool knits and garment-dyed T-shirts that are “about craftsmanship born of a honed and mastered technique.”
05. Paly Hollywood
The clue is in the name. Yes, Paly Hollywood is greatly inspired by Tinseltown and its output. Cinematic references abound, from hand-drawn graphics that reimagine old movie posters and typefaces plucked from film titles to pieces named after actors. The brand’s latest campaign is even fronted by Hollywood veterans David Duchovny and Eric Roberts. Combining artful craftsmanship with a punk attitude and nostalgic sensibility, Paly Hollywood delivers plenty of distressed denim, vintage-wash sweats and printed tees with an edge.