He's got models waiting in reception, GQ on line 1, the seating plans for this month's menswear shows in London, Paris and Milan to look at and a client lunch to run to. "Just a typical Friday!" says Mr George MacPherson, vice president of US public relations for brand management and marketing agency Starworks Group in New York. "But it's fun and it's varied - plus I'm heading to the beach tonight for the weekend."
It's the kind of life that calls for a versatile and hard-working wardrobe. "I tend to dress in such a way that I can be ready for whatever the day could bring," he says. "What might start out as a day with no meetings can quickly become client-facing, or involve an appointment with an editor."
In a rare week that he was in New York, we caught up with Mr MacPherson as he took us on a tour of his favourite Manhattan haunts by way of sharing his five-day style diary.
Words by Mr Dan Rookwood, US Editor, MR PORTER