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  • Photography by Mr Simon Vinall

The progressive man may have moved beyond soap and water but as the grooming market grows, it becomes increasingly hard for guys to navigate. The sheer volume of new products, never mind the convoluted Franglais/ blind-you-with-science jargon emblazoned on every box, is bewildering. And so, with tangible results in mind, we've separated the wheat from the chaff and selected six essential products to help you make an impeccable first impression.

Words by Mr Ahmed Zambarakji