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Words by Mr Mansel Fletcher

There's a great weight of responsibility on the shoulders of Mr Maurizio Donadi, who's in charge of the Levi's Vintage Clothing range. Mr Donadi is, in effect, the keeper of the flame when it comes to heritage denim, because he's responsible for ensuring the modern versions of Levi's classic styles remain true to the original designs, while keeping up with contemporary tastes. In our exclusive film he explains just how much his first pair of 501s meant to him, which style is the "king of jeans", what to wear when you're riding a horse, and why, to him, "durability is luxury".