Shipping to
United States
Illustrations by Ms Anje Jager

There comes a time in every man's life when his behaviour and wardrobe should start reflecting and complementing his years. As men season, so should their tastes and while we'd never deign to tell you at what age a man should remove his Britney Spears albums from his iPod or trade in his Dr. Martens for a pair of John Lobbs (after all, some of us age better than others), we'll certainly provide you with a few no-nonsense guidelines. Take heed.

A more than acceptable amount of men adhere to the notion that by persevering with the ill-fitting clothes that were acceptable in their teens, they will keep their grasp on the dimming embers of youth. Our tip: lose the baggy trousers, you look like a fool.

It's the clichéd beacon of a mid-life crisis, and yet men the world over are still trading in devoted wives for token drives. If you must splash some cash on a set of age-swerving wheels, at least go vintage. A classic car seems much more self-assured and, what with their tendency to break down at every corner, nods to its owner's dedicated, nurturing spirit.

Trust us when we tell you that greying hair is not a shortcoming, it's a benchmark. Embrace it. Just be aware that, like anything with years on the clock, grey hair needs some maintenance. A specialist shampoo such as L'Oreal Professionnel Serie Expert Silver Shampoo, will keep it looking tip-top.

While abbreviated English is, by definition, a convenient way to converse, there are certain realms of tech talk the more mature gentleman should deftly avoid. Texting "C U L8R?" is not an acceptable form of communication with a prospective beloved, particularly if you are over 30.