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Photography by Mr Chris Brooks | Styling by Mr Tony Cook
Words by Mr Mansel Fletcher

There are few certainties left in the modern world. The old codes governing when a man can wear seersucker and straw hats have already been largely forgotten (between Memorial Day and Labor Day, in case you need a refresh), and now we have to report that another sartorial rule has disappeared.

Because while the guidance regarding the wearing of festive jumpers has never been well defined, it's long seemed to us that they can only really be worn when there are Christmas cards on the mantelpiece and a wreath on the front door. However, this year all bets are off given the current appetite for patterned sweaters - this season, festive jumpers with motifs ranging from reindeer to Fair Isle are the most fashionable kind a man can wear, as 26-year-old Welsh session saxophonist Mr Gavin Fitzjohn demonstrates here. Although counterintuitively, 25 December is probably the only day on which we'd resist the temptation to wear one for fear of looking like Mr Colin Firth's character, Mark Darcy, in Bridget Jones's Diary.