Shipping to
United States
  • />
Shop The Story
Photography by Mr Brendan Freeman | Styling by Mr Tony Cook
Words by Mr Mansel Fletcher

This season, if you had to come up with one key word in relation to the new collections it would be velvet. The soft cotton fabric was popular with all the designers, and has progressed from being the preserve of evening wear, in the form of smoking jackets, to being a vital part of a smart daytime wardrobe. Chief among its virtues is the fact that women admire its tactility, and as a result are given to stroking it; however, the fact that it's smart but has nothing to do with office wear is almost as appealing. The ability to master chic off-duty outfits is the hallmark of the well-dressed man, and velvet has a big role to play in that endeavour.