Styling by Mr Mark Anthony and Ms Sophie Hardcastle
After all the silver screen has taught us to expect of an elevator ride - violence, romance, awkwardness - you may well count it as the most disappointingly uneventful 30 seconds of your day.
This is no reason to be complacent, though. You are still sharing a confined space with other people, and for that brief moment of transit - whether you're arriving at the office, heading out on a date or simply meeting friends for coffee - your style speaks volumes.
In this short film, 27-year-old London-based guitarist Mr Max Hearne shows us the perfect look for each of these situations and more, while proving that the elevator, far from being merely a way of getting from A to B, might just be the ideal place to make a great first impression. Going up?