Although Mr Justin FitzPatrick is a shoemaker with a nascent and eponymous brand, he currently spends his days renovating and polishing the shoes of London's best-shod men. His speciality is a slow and careful artisanal polish, which renovates and nourishes the shoes, before they're polished to an incredible shine. A full military mirror finish takes Mr Fitzpatrick about three hours, and transforms the appearance of a pair of shoes. His top tip for men who polish their own shoes? "Let them dry between each stage of polishing - it's not about rushing, it's about finesse."
Mr FitzPatrick's stand is in Gieves & Hawkes, 1 Savile Row, London.