Aquatic technical brand
Created by Horst Dassler, Arena launched in 1973 with its ultra-light Skinfit® fabric designed to cling to a swimmer’s body like a second skin. Working with record-breaking Olympic athletes, it has continued to develop innovative designs to meet the needs of high-level competitors - look out for chlorine-resistant trunks.
- Launched by Horst Dassler, son of Adidas founder ‘Adi’
- Wrinkle-free swim caps
- Great for aquatic sports accessories