Berlin perfumer Mr Geza Schoen launched his brand in 2006 with an innovative vision that focuses on the pure substance of a fragrance. The most stripped-back example is Molecule 01; consisting of a single ingredient, it becomes unique to the wearer and is "less of an aroma than an effect."
- '01' reacts with your hormones for an individual scent
- Intangible, enigmatic aromas
- A certified cult fragrance