Old-school gym apparel
Y,IWO - an acronym for 'Yeah, I Work Out' – taps into the spirit of '70s and '80s bodybuilding culture, referencing guys like Messrs Arnold Schwarzenegger, Serge Nubret and Franco Columbu for inspiration. It was founded by fitness enthusiast Mr Jason Thome and focuses on quality gym staples.
- Simple, purposeful gym apparel
- '80s Muscle Beach vibe
- Illustrations by Mr Brett Lenger