Your most pressing style questions answered
01 Spot clean them
Knock the soles together to dislodge dirt and use a damp cloth to wipe away superficial marks. For the rubber soles, use a damp Mr Clean Magic Eraser.
02 Deep clean them
Apply a few drops of Jason Markk Premium Shoe Cleaner to a wet shoe brush, shake off and then scrub gently all over to create a foam. Use a toothbrush for hard-to-get-to places. Wipe off with a towel and repeat all over.
03 Re-lace them
Fresh laces instantly lift the appearance of your sneakers. Remove the laces and either replace them with new, white ones or soak the soiled ones in washing detergent and then place in a garment bag and put in with a hot white wash.
04 Protect them
After you have allowed the newly cleaned shoes to dry naturally (never put them near direct heat), lay down a towel and spray with a stain and water repellent.
05 Store them
Lay tumble dryer fabric sheets inside the shoes to help draw out moisture and deodorise them. Space permitting, the best way to keep your sneakers box fresh is to store them in their original box.