THE JOURNAL
Some would say the success of a brand is measured by how well it interprets current trends, by how many It bags or cult sneakers it’s known for or by how many collections it can present in a year. Brunello Cucinelli follows a different path, placing value in slowing down and creating with purpose.
Headquartered in Solomeo, Italy, a medieval hamlet that the designer himself has renovated to reflect his vision of humanistic capitalism, Brunello Cucinelli has become, in many ways, the epitome of slow luxury fashion. Its collections showcase a commitment to striking the perfect balance between time-honoured craftsmanship and innovation, and each of its designs is intended to be made in harmony with nature, ethics and human dignity.
Lofty ideals, but what do they mean for the clothes? Practically, we’re talking the finest natural materials and understated, timeless designs that are made to last. It didn’t take much more than that to win us over and you won’t need much convincing either. Below, we’ve hand-picked five pieces that will help you master Italian style, the Brunello Cucinelli way.
01.
The water-resistant gilet
The gilet is a well-known shortcut to simple trans-seasonal style, but having one that’s deploys water-resistant technology goes even further. Brunello Cucinelli’s luxurious take on the spring staple is designed in a slim profile that will allow you to layer it beneath heavier outerwear or just throw on over a sweater or shirt.
02.
The ribbed half-zip
Forget logos or look-at-me prints. Brunello Cucinelli’s craft is all in the details and this half-zip sweater is no exception. Made from soft cotton yarn, it’s knitted in a classic ribbed stitch and has a half-zip collar that makes layering easy.
03.
The evergreen striped T-shirt
T-shirts are one of the most basic but important items in our wardrobes, so it’s worth the effort to choose the right one. From the waistband-friendly side slits to the versatile grey and white colour palette and the tonal embroidered emblem, it’s safe to say this Brunello Cucinelli’s one ticks quite a few boxes.
04.
The everyday sweatpants
Never underestimate the importance of good loungewear. These sweatpants have Brunello Cucinelli’s name all over them. Not literally, of course. You’ll find the unmistakable signature of the brand in the plush fabric, relaxed fit and thoughtful details, such as suede-tipped drawstrings.
05.
The minimal sneakers
We always have a pair of minimalist sneakers such as Brunello Cucinelli’s at the top of our Wish List. They’re comfortable, built to last and immune from the volatility of trends. In other words, they are extremely versatile. Need we say more?