THE JOURNAL

There is a fundamental flaw in how we approach the calendar year. In January – a month of relentless rain, sub-zero mornings and a post-holiday financial hangover – we embark upon radical self-reinvention. It’s not only unrealistic (the sunlight deficiency!), it’s borderline masochistic.
September, on the other hand, is a far more civilised backdrop for a reset. The remnants of summer energy, the deeply ingrained nostalgia of a new academic term. The air turns crisp, the light softens and our wardrobes make a return to more intentional – and myriad ways of – dressing.
“January asks you to change while everything’s dark and everyone’s a bit miserable,” says Raul Aparici, head of faculty at The School of Life. “It’s a reset that fights against the season. September, for many of us, carries a sense of renewal tied to memories of school – the weather’s shifting, yes, but there’s a real momentum to what feels possible in a new ‘academic’ year.”
To help with the shift in seasons, we spoke with a cadre of experts to find out how we can make this September an artful one – in more ways than one. Let’s go.
01. Reframe the season
Mourning the end of summer is an easy hole to fall into. “I was always someone who wanted to hold onto summer,” says Gemma Perlin, a behaviour change coach. “Now September feels like the beginning of a new chapter rather than the end of one.” The real trick? Shifting your perspective from loss to possibility.
02. Run a personal wellbeing audit
Every seasonal transition provides a natural friction point – use it to assess your baseline. Joe Holder, a Nike master trainer, views every shift in the calendar as a prompt rather than a mere mood change. “As we go from summer into autumn, we can take a step back and just audit our wellbeing,” he says. “Then you can decide what works best for you at the moment.”
03. Focus on identity over ambition
When mapping out your autumn goals, resist the urge to construct a rigid list of aggressive targets. Perlin argues that the biggest trap of any reset is prioritising external markers over internal alignment. “Rather than ‘What do I want to achieve?’, I’d start with ‘Who do I want to be this season?’” she says. “When your identity is clear, your decisions become simpler because they stop being about forcing yourself to change and start becoming an expression of who you already want to be.”
04. Master the between-season shift
Transitioning your wardrobe into AW26 shouldn’t happen overnight. According to Kit Swann, MR PORTER’s Fashion Editor, autumn requires a more gradual, nuanced entry. “It’s that in-between moment when you’re either layering over the last of your linen pieces before they’re packed away for another year or keeping things light but more considered with fine-gauge knits and lightweight outerwear,” he says. “It’s a time to ease into autumn, rather than dress for it all at once.”
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05. Lean into life’s transitions
Change can feel uncomfortable, but it’s precisely where growth occurs. Aparici notes that most of his therapeutic work centres around points of transition: letting go of old habits, entering new life stages or adjusting to fresh circumstances. September offers an invitation to lean into that space with curiosity rather than resistance, asking what possibilities lie on the other side of summer.
06. Design your routine around feelings
“I’d encourage people to think less about what they want to achieve and more about how they want to feel,” Perlin says. Most of us structure our calendars around unrelenting deadlines, forgetting that emotional state drives behaviour. Before your schedule becomes hopelessly overbooked, decide whether this season requires focus, creativity or presence – and build guardrails to protect that state.
07. Broaden your definition of wellness
If your wellbeing strategy begins and ends at the gym, you’re missing the bigger picture. Holder believes it’s time to move past purely physical metrics. “The physical stuff as it relates to workouts is the easiest,” he says. “You don’t need that much of it and you don’t even have to be perfect about it. Just do something! At this time of year, I think more men should think about their intellectual pursuits, their social networks, other components of their wellbeing that can make a world of difference.”
08. Inject some statement colour
Dressing for autumn doesn’t have to mean retreating into an austere palette of black and navy. Swann recommends introducing primary shades to keep things fresh. “Rich plum reds, butter yellows and sea blues have been appearing more and more in my wardrobe, offering an easy way to brighten an outfit without overwhelming it,” he says.
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09. Retain your summer micro-habits
Did you spend August walking more, taking prolonged lunches or leaving your phone in another room? Don’t abandon those rituals simply because the inbox is full again. Perlin points out that the low-stress habits picked up during summer downtime are often the exact tools required to sustain high performance through autumn.
10. Invest in the ultimate outerwear hero
If you buy only one structural piece for the shifting weather, make it a utility classic. “The main thing on my shopping list is a field jacket,” Swann says. “There’s been a continued appreciation for military and utilitarian dressing, and the field jacket sits right at the heart of that shift. It’s practical, versatile and easy to wear.”
11. Rediscover culinary literacy
As ambient temperatures drop, our relationship with food naturally evolves. “Autumn has me rediscovering my cooking again,” Holder says. “Farmer’s-market bounties are plentiful and I get back into a better rhythm in the kitchen as I know that when winter comes, having the ability to cook more at home is going to be crucial. The season always has me focusing more on my nutrition literacy and skills.”
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12. Commit to active learning
There is no better antidote to mid-year stagnation than deliberate personal development. Aparici makes a point of never entering September “without having signed up for some sort of course to learn something new – this year, psychosexual couples therapy is on the menu!” Expanding your knowledge base keeps the brain adaptable and energised.
13. Build your winter infrastructure
View the coming months not as a period of decline, but as quiet backend preparation. Holder likens autumn to a period of pseudo-hibernation where you build “real infrastructure” – sorting financials, mental health and internal systems. Like a tree preparing for spring, organising the internal components now sets up your next big bloom.
14. Don’t rush the season
Above all, avoid fast-forwarding into winter gloom prematurely. For Aparici, September is a rare window to be savoured: “Don’t worry about winter yet,” he says. “Enjoy the sense of renewal, a new colour palette and a chance to engage with old routines and new relationships.”