At some point over the past few years, the quarter-zip sweater became a signifier for the other half. Or rather, a fraction tinier still: the top one per cent. Prince Harry wore one. As did former the British prime minister, Rishi Sunak, in a move interpreted as an attempt to make him seem more accessible, until suddenly it didn’t. And this item of knitwear quickly became double bluff, a shorthand for the elite of the global elite trying to look like one of us.