THE JOURNAL

From left: Pedri wearing LOEWE for the Spanish national football team, photograph by Bruno Staub, courtesy of LOEWE; Takumi Minamino in the Japan World Cup 2026 away kit, image courtesy of Adidas; Kylian Mbappé at the Clairefontaine training centre in Yvelines on 23 March 2026, photograph by Best Image/Backgrid
There was a time when football formed the subject of manly Monday watercooler debriefs, but David Beckham aside, fashion wasn’t on the agenda. Fast forward to 2026 and things have changed. Footballers sit front row at fashion shows – and sometimes they are even on the catwalk. They also create trends off the pitch, with what they wear en route to training grounds becoming as scrutinised as the NBA’s tunnel fits and appearing in the pages of Vogue.
Those in the worlds of football or fashion are well aware of this change. “The sport benefits so much from having superstars,” says Mahalia Chang, style editor at British GQ. “And part of being a superstar is having style and experimenting with that style in the spotlight.”
With the World Cup this summer, there will likely be even more intense focus on the fashion – what is worn by players, the managers on the sidelines or, of course, the fans. Taking place across the US, Canada and Mexico for an unprecedented 39 days, there’s a lot to see.
Daniel-Yaw Miller, the sports and style journalist behind the SportsVerse newsletter, is ready for it. “There’s more scope for excitement, for different types of fans to be involved and more creativity with the off-pitch fashion,” he says. “I think we’re going to see a few interesting surprises.”
Certainly, there will be something to talk about at your next team huddle. Here’s what to expect over the next month.
01. The best-dressed team
There’s a runaway favourite here – the French team have long used the arrival at their training ground in Clairefontaine as an informal fashion show. The New York Times focused on it in March, in a feature headlined: “They May Win the World Cup. They’ve Already Won Best Dressed.”
Both Miller and Chang agree Les Bleus are strong contenders. Miller calls out Michael Olise as one to watch. “He just does he just does his own thing, and I really love that,” he says.
However, there’s competition. Miller points to Senegal, a team he picks out after watching them at Afcon. “They always incorporate traditional elements of their culture into their off-pitch look and I think that’s really cool.”
Meanwhile, Chang points to Belgium. “Their stuff is a little bit weirder, which is more fun for me,” she says. Midfielder Charles De Ketelaere is one to watch – he often wears Marni and ERL.
TJ Sidhu, the editor of new sport and style platform Practice, is going for the Three Lions, who have previous when it comes to fashion. “England is a team based on very different styles, both on and off the pitch, characters and identity,” he says. “That’s always been really prevalent in English football.”
02. The Ballon d’Or for style
If teams can showcase a style collectively, there are always players who stand out – think of them as a match winner, if you will. Kylian Mbappé is a sure thing, with style that is understated and classic with the occasional surprise. “He doesn’t take many risks, but he’s always very cleanly dressed,” Miller says.
Meanwhile, Farid Hounkponou, Personal Shopper at MR PORTER, nominates Jules Koundé – another star of the Clairefontaine camp. “He has played a big part in changing the narrative around how footballers approach fashion and personal image,” Hounkponou says. “His style feels intentional, fashion-forward and authentic rather than simply trend-driven.”
Elsewhere, Sidhu namechecks England’s Declan Rice – for his style, but also his attitude. “I think he wears [clothes] with such charisma and real joy,” he says. “Whenever we see images of him off the pitch, he always just looks like he’s having the best time.”
03. The kits to note
While smaller brands do have presence at this World Cup, Nike and Adidas dominate the gear, with the Swoosh on 12 team kits and the three stripes on 14. Much of the pre-tournament chatter has been about Adidas’ Japan away kit, with its thin multicoloured stripes. This is Miller’s top pick. “It looks like the quintessential old-school football kit from head to toe, with finer details that are unique to Japan’s specific identity,” he says.
Chang goes for Norway’s home kit by Nike, a special one if only for the fact Martin Ødegaard, Erling Haaland and co will be back in the tournament after 28 years. “They’re one of the only teams that has not done the pattern-on-pattern thing,” she says. “It’s a pure red, which is much more classic.” Hounkponou votes for Norway’s all-black away kit. “It reminds me of the iconic New Zealand national rugby union team aesthetic,” he says.
04. The fanbase that will bring fashion to the stands

The England team line up before the 1990 World Cup Quarter-Final match against Cameroon in Naples, Italy, 1 July 1990. Photograph by Arnold Slater/Daily Mirror/Mirrorpix via Getty Images
In the past, fans have made trends happen when seen on broadcasts – think Wales and the bucket hat at the World Cup in 2022 or the popularity of the 1990 England kit. This time, however, Miller is interested to see how fans of teams from countries with communities in the US, such as Haiti, will express themselves. “They are always so vibrant with their fashion and style of music,” he says. “It will be fun to see how they translate that into style.”
Equally, those lucky enough to watch a World Cup game live might mirror wider trends in football and fashion. “Nowadays when you go to Arsenal games, people are very intentional about what they wear or the type of jersey they wear,” Miller says. “It’s not just ‘whatever’ anymore, it’s a statement. I think the World Cup is going to be the first one that’s like that.”
Hounkponou thinks that football shirts have also gone beyond just the stands. “People have now started to wear them for nights out and other non-sport-related celebrations,” he says. “Fashion today feels much more comfortable embracing performance and sportswear references as part of everyday dressing.”
05. The dug-out style that will distract you from the game
In club football, manager style is experiencing something of an evolution, typified by the plaid Our Legacy shirt that Pep Guardiola wore for a Manchester City game in March. But will this casualisation of boss style make its way into international football, too? Some of us hope not.
“Maybe I’m a little bit traditional here, but I think on the world’s biggest sporting stage… there’s almost a duty for the manager to [dress smartly],” Sidhu says.
Miller singles out Brazil manager Carlo Ancelotti as a good reference. “He’s one of the last few high-profile managers of that suit-and-tie professor vibe,” he says. “He brings that sartorial element to touchline style that I really love.”
By contrast, Chang is here for any experimentation. “It’s in the US, so there’s a bit of showboating anyway,” she says. “It’s going to be a very flashy tournament. I’m not saying anyone should be wearing off-the-runway looks, but let’s have a little bit of style in there.”
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