Moncler’s best stories start high up in the mountains. On 31 July 1954, Italian alpinists Achille Compagnoni and Lino Lacedelli became the first people to reach the summit of K2, the world’s second-highest peak, as part of an Italian expedition led by geologist Ardito Desio. Moncler, then a young outerwear label founded in the French Alps just two years earlier, had outfitted the team with its Karakorum jacket.

The most cinematic city in the US arguably isn’t Los Angeles, even if that’s where the movie industry is supposedly centred (although increasingly isn’t). It’s New York. And if LA has made it its business to pretend to be somewhere else, New York is always inexcusably, iconically itself.

Former US President Barack Obama always wore the same outfits. Why? So he could spend time on more important things. Unlike us, he didn’t want to be lying awake at night worrying about whether his new Bengal-striped shirt went better with unwashed or faded denim. “You’ll see I wear only grey or blue suits,” Obama told Vanity Fair in 2012. “I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.”

In 1973, Massachusetts bootmaker Nathan Swartz injection-moulded a waterproof leather boot for New England construction sites and forestry crews. Nobody involved in the making of that Timberland eight-inch boot (the classic six-inch would be released three years later) could have predicted that this piece of unglamorous utility would become one of the most quietly influential objects in street style. It was claimed, in turn, by Milanese paninari, Bronx MCs, Compton rappers and London ravers, each group shaping its meaning to fit their own cultural code.

Moncler’s best stories start high up in the mountains. On 31 July 1954, Italian alpinists Achille Compagnoni and Lino Lacedelli became the first people to reach the summit of K2, the world’s second-highest peak, as part of an Italian expedition led by geologist Ardito Desio. Moncler, then a young outerwear label founded in the French Alps just two years earlier, had outfitted the team with its Karakorum jacket.

The most cinematic city in the US arguably isn’t Los Angeles, even if that’s where the movie industry is supposedly centred (although increasingly isn’t). It’s New York. And if LA has made it its business to pretend to be somewhere else, New York is always inexcusably, iconically itself.