The men’s grooming and skincare industry is booming. However, with the glut of products on offer, multiple complex 10-step routines and lists of unpronounceable ingredients that we should all be trying, it’s difficult for most men to know where to start. So, when overcomplication is the order of the day, standing out means making things approachable. For EISENBERG PARIS, a skincare brand that has been around for 20 years, the selling point is its efficient simplicity. Its men’s range is a well-edited tour de force of grooming; you’ll find no complex routines or puzzling combinations here, rather a small arsenal of heavy-hitting products that ensure an easy-to-follow yet effective grooming routine.

Launched in Italy in 2000 by the Romania-born entrepreneur Mr José Eisenberg, the brand is now overseen by his son, Mr Edmond Eisenberg, and continues to thrive by offering scientifically sound, high-end skincare that will look great in your bathroom, too. “Science plays a fundamental role in all of our creations and is the key to unlocking efficient, innovative solutions,” explains the younger Mr Eisenberg. Respect for the men who purchase and use EISENBERG’s products is something he also holds as particularly important. “Customers are savvy. If you cannot deliver the quality and results they are seeking, they know where to go to get what they want,” he adds. “If a product isn’t perfect, it doesn’t go to market. It’s as simple as that. We’ve been around for two decades now, so our customers expect us to deliver a high level of quality, performance and integrity.”

Still, lots of great skincare brands have that scientific integrity behind them, so what makes EISENBERG PARIS special? The answer lies in a special formula of ingredients that the brand has trademarked, called the Trio-Molecular® Formula. “In many ways, the Trio-Molecular® formula is what sets us apart,” explains Mr Eisenberg. “This formula, used throughout our product ranges, synergises three molecules, which regenerate, energise and oxygenate the skin, ensuring immediate, visible anti-ageing and correction benefits.” The formula took a whopping 13 years to research and a further two years of clinical testing before it was taken to the market. In other words, if you were looking for a small range of products you can trust, with ingredients that you know will work, look no further.

As a means of introduction, then, please find four of our favourites from the brand below, plus a few tips on how to use them.

As any skincare junkie knows, the most effective products often come in small packages. EISENBERG PARIS’s Youth Elixir is a tiny bottle of potent ingredients that will take your grooming routine up a notch. A skincare gel that lifts tired-looking, stressed-out skin, it contains ginkgo biloba and green tea to tone the skin, plus dunaliella salina extract, a micro-algae that stimulates cell renewal, leaving skin looking fresh and nourished. One or two pumps after cleansing and you’re set. Oh, and here’s a tip: keep it in the fridge. This way, it will cool and soothe the skin when you apply it, reducing puffiness and giving you a nice little wake-up call to boot.

Here at MR PORTER we are strong proponents of growing old gracefully, but there’s no harm in indulging in a little anti-ageing self-care here and there. Adding an effective anti-ageing cream to your routine is a sensible thing to do whatever your wrinkle situation or skin type, and for this, we recommend the Anti-Age Complex. An ultra-light cream that sinks into skin easily with none of that dreaded greasy residue so common in anti-ageing products, it’s packed with powerful ingredients (including the brand’s aforementioned formula) that will have skin looking plumped and well moisturised. The addition of hyaluronic acid gives an extra hit of hydration and is particularly good for smoothing out fine lines.

We’re sure you don’t need to be told that the eyes are the first area of the face to show signs of ageing, which is why a good product formulated specifically for this area is perhaps the best thing for fast, noticeable results. Enriched with evening primrose and jojoba oils as well as the Trio-Molecular® Formula, EISENBERG PARIS’s Eye Contour Gel will soothe skin, help diminish the appearance of tell-tale eye wrinkles and reduce any puffiness. Whether it was the late nights, too long spent staring at a screen, or simply the incontrovertible fact that you’re getting on a bit, this will help you out. One squirt is enough for both eyes; apply it to clean skin with your fingertips, gently patting the formula into the skin until it is absorbed.

The clue might be in the name, but the Essential Soothing Moisturiser is, well, an essential. Containing raspberry leaf stem-cell extract – a potent antioxidant that’s great for anti-inflammation – it addresses a whole roster of skin concerns. Redness is reduced, the damage caused by pollution and the weather is repaired, and it’s great on sensitive skin. If you’re a guy that prefers to keep things straightforward and simple and only needs one moisturiser in his life, make it this one.