Founded in London by Anthony Princi and Ahmed Alramly, ADON explores what its founders describe as 'stark luxury' through rugged, utilitarian menswear crafted from untreated leather, shearling, cashmere and suede. Informed by research-led case studies, its collections balance raw materiality with considered construction. The label has attracted a following among some of the most influential figures in contemporary culture, including Timothée Chalamet, Robert Pattinson and Travis Scott.