Men. If you aren’t one then you probably know one. So you’ll also know how difficult they are to buy for. Sure, they swan around saying things such as “It’s the thought that counts”, but what you’re really thinking is you just want to get it right. To help you out, we’ve identified five sorts of guy, one of whom you will no doubt find yourself shopping for, with tips on how to get their presents correct. Consider it our gift to you.

The world has moved on since the likes of Gordon Gekko prowled the financial district. Today’s go-getter is as likely to be in Silicon Valley as Wall Street, not to mention working from home. He may not even be wearing a suit and tie, preferring, of all things, a hoodie and sweatpants. Most men would be happy with a leather billfold wallet, but a cashless cardholder might be more on the money. True, he’d probably still gratefully receive a Cartier, but maybe a watch as disruptive as his startup would make him tick.

They say every man has to have a hobby, but this one has run out. There isn’t a skill he hasn’t already mastered, or an item he hasn’t got. You could call him a completist, but he’s been there, done that. Still, there is always room for improvement. Instead of racking your brains for what he doesn’t already possess, buy a better version of what he does. A high-complication timepiece, fine item of jewellery or proper poker set will all score very highly. He won’t even be put out when you win the big day. Because even this guy is due an upgrade.

In order to look sharp, it needs to be cutting edge – that’s his mantra. With this one, you’ll need to have your eye on the limited editions, the collaborations, the grails. He’s into brands that don’t even exist yet. But that doesn’t have to mean rummaging through deadstock or queueing for hours outside Supreme. Whether you’re in market for the latest sneaker drop or a rarefied (and, frankly, rare) Medicom toy, we have the gifts that you seek. A fully operational arcade game machine, you say? Step this way. True exclusives for a man who is one of a kind.

Yes, your recipient may be a suburban dad-of-three, but make no mistake, the call of the wild still echoes in his heart. Never happier than when he’s cooking on an open fire (well, barbecue) or sleeping under the stars (in front of a nature documentary), this intrepid chap channels his love of the great outdoors through his dress sense as well as his extracurricular pursuits. He favours plaid shirts, cable-knit beanies and sturdy hiking boots, even if his expedition takes him no farther than the local farmers’ market. Fear not. We’ve got this down – jacket, that is.

His home is his castle – and by that we mean palatial. Not to suggest anything fusty or chintzy, rather artfully decorated shelves, colour-coordinated cushions and coffee-table books arranged just so. You half expect to see his interior on the cover of the magazines neatly stacked on the sideboard. (No wait, it is.) A man of such refined tastes can be tricky to buy for, but our range of homeware gifts is as close to failsafe as you can get. Alternatively, if you’d rather not interfere with his meticulous personal space, opt for one of the accoutrements of a stylish domestic life. Who hasn’t got room for a scented candle?