Introducing Dr. Dennis Gross.

How’s your grooming routine? Probably not too shoddy if you’re taking the time to read an article about skincare, but that doesn’t mean you can’t still benefit from an upgrade. And, even if you’ve got it nailed, we still think you’d do well to know about Dr. Dennis Gross Skincare, which launches on MR PORTER today. With a focus on effective ingredients that are entirely cruelty-free, the brand was founded by Dr Dennis Gross (who else?), a board-certified dermatologist, and makes products that are based on the common complaints Dr Gross hears from clients at his NYC practice, lending them a medical-grade efficacy that you’re unlikely to find in much of the grooming market.

Consider the C+ Collagen Deep Cream, for instance. Good for brightening up dull and dry skin and giving skin a youthful boost, it’s formulated with a potent mixture of 3-0 C vitamin C technology and collagen amino acids to give skin a youthful boost and get rid of dark spots, and the Hyaluronic Marine Hydration Booster, which is great for protecting skin against damage caused by pollution and environmental stressors, and will give skin a natural and healthy sheen due to its unparalleled moisturising properties. And since it’s summer, try the Alpha Beta Glow Pad, a gradual-tanning face wipe that will give you a natural-looking glow without having to spend hours grilling yourself in the sunshine.

If you really want to take your grooming routine into the future, though, check out the SpectraLite Eyecare Pro. It’s a stand-out product from the brand, and not just because it bears a resemblance to Patrick Bateman’s mask in American Psycho. Instead of an ice mask, the Spectralite utilises therapeutic light, penetrating the skin around the eye area with the use of 72 LEDs that beam signs of ageing away. Use it daily – perhaps during your morning sit ups – and you’ll notice the difference on your peepers within two weeks. And there you have it: a worthy upgrade to your grooming routine that will give your skin – and your ego – a boost. Just don’t, you know… kill anyone.

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