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The History

LeCoultre & Cie was founded in 1833 by Mr Antoine LeCoultre, in Le Sentier – a small town in the Swiss Vallée de Joux. It soon became known as the “Grande Maison” of Swiss watchmaking by bringing together a wide range of crafts together in one facility. A merger with French watchmaker Mr Edmund Jaeger in 1937 created the brand we know today; it still champions its mastery of the 180 skills required to make a fine watch, combining cutting-edge machinery with the traditional ways of the finest artisans.


The Birth Of The Reverso

Legend has it that in the 1930s, a group of polo players on the fields of Jaipur ambushed Swiss watch dealer Mr César de Trey after a match and challenged him to make a watch robust enough to withstand the action. Jaeger-LeCoultre took on the challenge, answering with the Reverso of 1931 – literally revolutionary, as it allowed you to flip the case over, facing its metal caseback forwards and preventing yet another smashed dial crystal.


The Millionomètre

Jaeger-LeCoultre has always been serious when it comes to precision manufacture. Invented by Mr Antoine LeCoultre as early as 1844, the so-called “Millionomètre” was the first instrument capable of measuring down to a micron’s breadth – a micron being a millionth of a metre.

The Everlasting Clock

Jaeger-LeCoultre’s Atmos carriage clock has seemingly defied the laws of physics since 1928, perpetually tick-tocking without ever needing a re-wind. It comes down to a bellows-style gas chamber, which expands and contracts with variations in air temperature.

The Classic Alarm

The Polaris Memovox of 1968 was not only an exercise in ice-cool dial design but also the culmination of 18 years of alarm-watch innovation at Jaeger-LeCoultre, all based on a hammer repeatedly striking the inside of the case. This technology was first taken beneath the waves in 1959.

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