A down jacket opens up a lot of possibilities. The question is: which one should you go with? “It’s a choose-your-own-adventure type of moment,” Lauren Cochrane, senior fashion writer for The Guardian and author of The Ten, says of the range of options currently available out there. “The puffer is now so much a part of the fashion landscape that there’s loads of versions to look to. A classic, like a North Face Nuptse, is still good – or a statement one, like a Burberry check, is fun.”