Introducing Greg Lauren’s Deconstructivist Streetwear

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Introducing Greg Lauren’s Deconstructivist Streetwear

20 August 2018

The innovative LA label is available to shop now on MR PORTER.

Any piece of clothing that wanders into the presence of Mr Greg Lauren should proceed with caution. Since launching his eponymous label in 2011, the Los Angeles-based designer and artist (and nephew of Mr Ralph Lauren, whom you may have heard of), has created a ripped and repaired universe that’s tearing up the menswear scene.

The conceptual artist’s approach is to take a garment apart and put it back together in a new form. With a kind of Dickensian-street-urchin-meets-LA-celebrity-on-a-heavy-night-out aesthetic, Mr Lauren creates clothing from traditional tailoring fabrics, military surplus or vintage workwear. Think army tents fashioned into coatsflannel shirts with snipped hems and henley T-shirts that feel a century old. That might sound ropey on paper, but every garment is incredibly well-made, invariably cool and surprisingly wearable.

Unlike his uncle, who is renowned for selling an idea of preppy Americana, Mr Lauren creates uniforms for what he calls archetypes: the athlete, the dandy and the business alpha male. His pieces question the core values of those very identities and why we are constrained by them. In other words, he’s not your average designer. Greg Lauren lands on MR PORTER today. Scroll down to see some of our favourite pieces.