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The History
LeCoultre & Cie was founded in 1833 by Mr Antoine LeCoultre, in Le Sentier – a small town in the Swiss Vallée de Joux. It soon became known as the “Grande Maison†of Swiss watchmaking by bringing together a wide range of crafts together in one facility. A merger with French watchmaker Mr Edmund Jaeger in 1937 created the brand we know today; it still champions its mastery of the 180 skills required to make a fine watch, combining cutting-edge machinery with the traditional ways of the finest artisans.
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The Birth Of The Reverso
Legend has it that in the 1930s, a group of polo players on the fields of Jaipur ambushed Swiss watch dealer Mr César de Trey after a match and challenged him to make a watch robust enough to withstand the action. Jaeger-LeCoultre took on the challenge, answering with the Reverso of 1931 – literally revolutionary, as it allowed you to flip the case over, facing its metal caseback forwards and preventing yet another smashed dial crystal.