THE JOURNAL

Photograph courtesy Mr Joseph Pickard
Rack up those likes and followers with our expert guide to capturing the perfect #sorrynotsorry Instagram travel shot.
Yes, the summer is here. People are going abroad. And therefore it’s getting towards that time of year when friends and family subject us to interminable slideshows of less-than-inspiring holiday snaps and we attempt not to fall asleep from boredom. Actually, wait – it’s slightly different these days. Where previously holiday photos were something we came across on an annual basis, now, thanks to Instagram (and, also, the sneaky practice of people holding their travel pictures back and publishing them throughout the year, so they look more jet-set than they actually are), we look at this stuff all the time. Voluntarily, even. Some of them make us a little jealous, and some of them make us exasperated. (Hot-dog legs, couple selfies and anything marked #beachbod2016 being prime examples of the latter). But on some of them, we find ourselves, against our better judgement, tapping “like”. Which begs the question: is it possible for travel photos to no longer be fundamentally boring?
With this in mind, we’ve asked some of Instagram’s finest purveyors of the holiday photo to share their tips on how to stand out when documenting travels. So read on, and hopefully next time you snap and upload, people won’t think “goodness me, he’s awful”, but “wow, I’d love to go there too.” And, yes, you’ll get more likes.

Mr Pete Williams Managing editor, Highsnobiety
Instagram handle: @petewilliams Instagram followers: 78,100 Follows: @montrealismes Favourite place for photos: Alberta, Canada
The Montreal-based editor captures everything you’d expect from a man behind one of the world’s foremost streetwear publications – the latest sneakers, cool architecture and some breathtaking landscapes. From images taken on the streets of Brooklyn to shots of the mountains surrounding the beautiful bright-blue Lake Louise in Canada, to the latest Adidas Consortium launch, Mr Williams’ narrowing perspectives and sharp graphic vision make his feed a must-follow.

Top tip: Use your friends
“When shooting landscapes, it can work well to include people for scale. Think about where they fit into the overall image and line things up to frame your subject against the beautiful setting.”

Mr Jake Rosenberg Co-founder, creative director, photographer, The Coveteur
Instagram handle: @jakerosenberg Instagram followers: 63,200 Follows:@thephotosociety Favourite place for photos: Iceland
Be warned: upon scrolling through Mr Jake Rosenberg’s feed, you will feel envy. Scattered with female models and celebrities (often in bikinis), pristine beaches and rather tasty looking food, it’s a portrait of a life we can all aspire to but, perhaps, not actually have. Presumably that’s why Mr Rosenberg’s luxury fashion and lifestyle destination is called The Coveteur.

Top tip: Get off the beaten track
“Look for unique places – untravelled spots, aka “the good stuff”. Usually the harder the place is to reach, the better the photo will be – plus [you’ll get] great experiences and memories along the way.”

Mr Joseph Pickard Travel guide editor, Monocle
Instagram handle: @josephowen Instagram followers: 58,200 Follows:@prettycitylondon Favourite place for photos: California
Mr Joseph Pickard’s palpably British feed delights with the finest of London’s (and the world’s) #coffeeshopcorners, art, design and architecture. Not just a great photographer with an eye for the unusual in the everyday, he’s also got all the quirks of the Instagram platform nailed, from the hashtags to the artfully composed brunch shot – anyone attempting to up their followers can learn a few lessons here.

Top tip: Spot the details
“Look for the small things that make a new place interesting: the street signs, the architecture, the plant life or even the taxis, and place them centre stage.”