Forget cheap chocolate – it’s socks you need this festive season.

If you work in fashion journalism, it is one, non-stop, exhilarating ride. When you’re not reporting from the frontline, breaking exclusive stories from the shows – you’re rubbing shoulders with the industry elite, interviewing internationally renowned designers, and being asked, nay, begged to try on their latest creations. There’s always a lunch to attend – where nothing gets eaten, and a lot is imbibed. And every night, there is huge party at the latest venue in town.

You also have to think about socks. And talk about socks. And, yes, write about socks. See, despite what we just said, male style can be very perfunctory. It can border on the mundane. And there are few more everyday items than the humble sock. They may not be very exciting, we have to admit. But that does not mean that they have to be boring. They can enliven an outfit in a flash, for example. And we stock many colours and designs that can serve that purpose. They also make pretty failsafe presents (a particularly useful fact given the upcoming holiday season). With this in mind, we would like to introduce you to our exclusive sock advent calendar, courtesy of Welsh knitwear specialist Corgi.

If “sock advent calendar” wasn’t explanation enough, we will divulge more. We can sense you are waiting with baited breath. This is a handsomely illustrated box-come-seasonal calendar packed with stylish and expertly made toe warmers. From the first day to day 23, the lucky recipient of the advent calendar (that person may well be you – we totally understand if so) will open a draw containing a mix of cotton blend socks with novelty patterns and seasonal classics. On the last day, a luxurious cashmere pair awaits. In a modern age where healthy eating is king (yet men still seem to misplace their socks on a daily basis), we see this as the ideal alternative to your supermarket chocolate advent calendar.

Corgi Sock Advent Calendar

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