Panerai
Panerai was founded in 1860 by the watchmaker who created Radiomir - the first substance to give luminosity to dials. Renowned for its complex in-house movements, the storied brand designs highly functional timepieces that are made to exacting specifications and recall vintage diving instruments. Explore our Panerai collection.
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Radiomir Quaranta Automatic 40mm Stainless Steel and Alligator Watch, Ref. No. PAM01293


Luminor Marina Sole Blu Automatic 44mm Goldtech and Alligator Watch, Ref. No. PAM01112
Radiomir Base Logo Hand-Wound 45mm Stainless Steel and Leather Watch, Ref. No. PAM00753

The History
Founded in 1860 as a tiny shop on Ponte alle Grazie in Florence, Mr Giovanni Panerai’s “Orolegeria Svizzera” supplied equipment for the Royal Italian Navy in the early 20th century, including Rolex-engineered dive watches with its patented “Radiomir” luminescent coating. Now part of the Richemont Group, Panerai is a luxury brand in its own right, with a top-flight Swiss manufacture. The iconic “cushion” case shape remains, but today’s watches are more rigorously engineered than ever.