After decades of running a successful fashion communications agency with a client-list that reads like a high-end streetwear directory (think KENZO, adidas, Vans, Stüssy and PALACE), Ms Louise Page decided to press pause.
It was 2019, and Page and her family (presciently) decided to relocate from London to the Welsh mountains, where everything slowed down and there was space to think. Abandoning the city for a rural environment allowed Page the time to focus on future planning, and with her brain fully reconfigured, she started formulating ideas around pastimes that made her happy. She’d grown up as part of a family that grew its own vegetables, and harvesting produce in the summer months was something she’d treasured. This connection with the land kick started a lockdown project that quickly became Planet Good Earth.