Just before 1.00pm on 18 February 2011, a customer in New York logged onto his computer, typed in mrporter.com and made a purchase, the first in our history. It was for a Turnbull & Asser tie, a John Smedley sweater, and a pair of Incotex chinos. Fifteen years and countless milestones later, that’s still a great order. And while the style landscape looks markedly different now compared to those early days, men are still into quality trousers and British cashmere. Even ties have made a comeback.