THE JOURNAL

It’s an overlooked truth that cultivating a well put together appearance can fool people into thinking you’re more attractive and competent than you really are, and there’s no shame in that. That’s easier said than done, of course. Staying abreast of which magic new serum will leave you beatific and which one will leave you greasy and dissatisfied requires more thought than you might expect. To help you out, here are some of the most innovative – and trustworthy – grooming products that money can buy.
01.
The strong but gentle moisturiser

Relying on organically farmed ingredients, Tata Harper is fast becoming one of the most loved brands in skincare. Its Superkind Fortifying Moisturizer is formulated to be as gentle as possible while still delivering results. It’s been enhanced with moisture-retentive ingredients to envelop stressed or irritated skin in a protective barrier and leave it looking healthy and hydrated all year round.
02.
The diamond-infused eye cream

Does your skincare routine need a bit of polishing up? Add some diamonds. 111SKIN’s Black Diamond series features diamond particles (yes, really), which work by penetrating deep into the skin and thus enhancing the efficacy of the product. The Black Diamond Celestial Black Eye Cream is ideal for banishing dark circles and livening up tired-looking peepers.
03.
The hand redeemer

Susanne Kaufmann combines the best of nature and science to create reliable skincare products that also look the part on the bathroom shelf. The Hand Peel is an ultramarine hue and works by stimulating the skin’s renewal system to prevent the skin on your hands ageing prematurely.
04.
The multi-tasking hair cream

The best hair products can multi-task. MALIN+GOETZ’s Sage Styling Cream works very well as a styling product. But it’s blended with a bevy of nourishing ingredients to improve the condition of your hair and has a light fragrance of almond and sage, too.
05.
The magic cleanser

An effective cleanser is an easily overlooked part of the average grooming routine, but it makes all the difference to your skin. This one from cult brand Augustinus Bader works gently, but effectively, to clean skin, but also leaves a glowing and moisturised feel, thanks to its patented Trigger Factor Complex, which softens the signs of ageing.
06.
The wrinkle buster

Dr Barbara Sturm, ever the skincare innovator, has found a way to blend microalgae extract with purslane and hyaluronic acid to create something that plumps up skin and gets rid of fine lines. This Lifting Serum is like Photoshop, but in real life.
07.
The fortifying hair serum

If you’re worried about losing your hair, you’ll be pleased to discover one of the most effective products on the market: Sisley’s Revitalizing Fortifying Serum. The non-greasy formula works with a blend of vitamins that nourish the scalp, bolstering strong and healthy hair growth in all the right places.
08.
The innovative exfoliator

La Mer is known for making some of the best skincare products, but it has surpassed itself with The Replenishing Oil Exfoliator. Formulated to slough off dead skin without stripping essential moisture, it contains the patented Miracle Broth to leave skin smoother, glowier and hydrated.
09.
The futuristic eye mask

Crack all the American Psycho or Wellness Zorro jokes you want, but an LED-emitting Spectra-Lite EyeCare Pro eye mask from Dr. Dennis Gross Skincare that stimulates collagen production and somehow makes your eyes look more awake than they have done in years? Strap us in.
10.
The adventurous toothpaste

Spare a thought for those people who never venture beyond supermarket toothpaste. They’ll never know the gum-soothing properties of sea buckthorn, or how clove is good for oral hygiene, or why a subtly sweet hit of cardamom is a great breath freshener. All ingredients in Aesop’s toothpaste, as it happens.