IWC Transformations: Mr Björn Frantzén

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IWC Transformations: Mr Björn Frantzén

Photography by Mr Valentin Hennequin | Styling by Ms Eilidh Greig

20 February 2020

“The atmosphere 10 minutes before opening in a Michelin-starred restaurant is the closest you’ll ever get to that feeling of being 10 minutes away from kick-off in the changing rooms”
“The way we think about luxury is changing. It’s not about gold and marble anymore”