Bell & Ross

Bell & Ross is a French luxury watch brand based in Paris. It was founded in 1994 by two childhood friends, Bruno Belamich and Carlos Rosillo, with the vision of producing technical watches for military professionals. Inspired by the history of aviation, each timepiece is assembled by hand in La Chaux-de-Fonds to ensure faultless quality. Explore our full Bell & Ross collection.

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Jump To It

In 2002, Bell & Ross launched the world’s first jumping hours digital display watch with a power reserve indicator. As well as being a masterstroke of classical simplicity, the Vintage 123 Heure Sautante was the result of a collaboration with Swiss-watch maestro Mr Vincent Calabrese, one of the few members of the esteemed Académie Horlogère des Créateurs Indépendants.


A Force To Reckon With

The Parisian Gendarmerie’s elite Raid (Swat) unit and the French civilian bomb-disposal squad have Bell & Ross watches as essential kit. But the brand’s most ringing endorsement comes from the French Air Force. At the request of the Chief of Staff, the Instrument BR 03 Type Aviation was chosen out of three tendered brands, both as an emblem and as meeting the tough requirements of their fighter pilots.



The multi-layer construction of the BR-X5 is discreet when viewed from the front, but comes into its own when seen from the side. The hollowed-out architecture of the case middle is captivating, revealing a technical construction that optimizes lightness without compromising on utility or water resistance. The different polished, satin-brushed and micro-blasted finishes throughout the case highlight the lines and surfaces of the design, and ensure the successful completion of this watchmaking puzzle.


The Iconic Design

In 2005, at the Baselworld fair, Bell & Ross introduced the BR 01 (today BR 03), an iconic square case watch inspired by the cockpit instruments. The BR 03 has become one of the most enduring and totally original watch designs of the modern era.

The Deep Dive

Bell & Ross’ Hydromax scored a place in the Guinness Book Of World Records in 1997, with a proven water resistance all the way down to 11,100m. Why not a rounded-down 11,000? The deepest place on Earth is the Mariana Trench in the Pacific Ocean, which is 11,035m deep.

The Faraday Cage

Designed specifically for the electromagnetically sensitive needs of bomb-disposal squads, Bell & Ross’ Type Démineur kept things totally amagnetic, thanks to its soft-iron inner Faraday cage case, plus an outer steel case that’s resistant to becoming magnetised itself.

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