THE JOURNAL

Founded a long, long time ago (1980) in a galaxy far, far away (Orange County), Stüssy is a streetwear brand that is old enough to remember when all of this was nowt but fields. Back then, as Mr Shawn Stüssy first scrawled his surname in big letters on one of his hand-crafted surfboards, Star Wars: Episode IV – A New Hope was simply known as Star Wars. Indeed, assuming he hadn’t yet seen The Empire Strikes Back, which came out that summer, it’s highly likely that, as he added the umlaut with a Sharpie, he didn’t even have an inkling that Darth Vader was in fact Luke Skywalker’s dad, let alone that guy from Girls would be his nephew (best not mention Jar Jar Binks). But it’s safe to assume that he’d feel more than a pang of empathy for the ragtag band of rebels fending off the intergalactic encroachment of an evil, totalitarian empire, bent on imposing a monochrome wardrobe on the universe. “It was very much a ‘Yeah, f••• you, old guys!’” Mr Stüssy, who left the brand in 1996, recently said when recalling those early days.
A Xennial company born in an analogue age, and with emerging cult brands now coming up thick and fast, you’d think Stüssy would spend most of its time looking over its shoulder. Instead, closing in on its fifth decade on Earth – or, in fact, anywhere else in space – the label has been charging forward, leading the way.
Its latest wares to drop on MR PORTER cater to those still boldly going… (sorry, wrong sci-fi franchise). Certainly, the camp-collar shirt, pictured above, will appeal to the peacocks out there, featuring, as it does, a print based on the plumage of a peacock. Elsewhere in this clutch of clothes, there’s a fluoro-lime hoodie, a ripstop belt bag (very popular with the kids these days, we hear) and a velvet baseball cap in a shade of pink best described as “millennial”. So, while it may be pushing 40, the brand always was light years ahead.