THE JOURNAL

Like any self-respecting child of the 1990s, I grew up idolising and imitating Mses Mary-Kate and Ashley Olsen’s considered sense of style. And I’m not talking about the vintage-lite era that began circa 2004; this was the hey-day of the siblings’ direct-to-VCR oeuvre, and thus, halter tops, glitter hair accessories and purple eyeshadow were, naturally, the height of sophistication in my and my fellow pre-teens’ estimation. It was also a long-forgotten epoch that will heretofore be known as BTR – Before The Row.
Founded in 2006 and named for London’s Savile Row, the ultra-refined line quickly cemented itself as the caviar of the style world. “Style” is an important word here. The brand doesn’t trade in flashy fashions; it whispers rather than shouts, and is largely credited as the instigator of the so-called “stealth luxury” movement – a subspecies of meticulously made, under-the-radar labels who live and die by a no-logo philosophy with, it must be said, a princely price tag to match. The only problem? It just made womenswear.
Then, last year, the twins launched their highly anticipated menswear line and the sartorial prayers of every style-minded gent were swiftly answered. Clean-lined and considerately cut, the collection featured covetable cashmere sweaters with drapey dropped shoulders, parchment-like white shirts and a Japanese-made camel overcoat the majority of the MR PORTER team would merrily sell their hypothetical first born for. In short, it was well worth the more-than-decade-long wait.
And there’s more where that came from: today MR PORTER welcomes the brand’s third, and latest, collection, highlights of which include a caramel-smooth nubuck blouson jacket, more in the way of cosy knitwear, this time in autumnal shades of grey and auburn, and probably the best pair of cords you’ll see this side of the 1960s. Will you receive a rather worried call from you bank manager if you splurge on the whole line? Yes. Will you feel like a well-clad king among men when you answer? Also yes.