There was a time when football formed the subject of manly Monday water-cooler debriefs, but David Beckham aside, fashion wasn’t on the agenda. Fast forward to 2026 and things have changed. Footballers sit front row at fashion shows – and sometimes they are even on the catwalk. They also create trends off the pitch, with what they wear en route to training grounds becoming as scrutinised as the NBA’s tunnel fits and appearing in the pages of Vogue.
Those in the worlds of football or fashion are well aware of this change. “The sport benefits so much from having superstars,” says Mahalia Chang, style editor at British GQ. “And part of being a superstar is having style and experimenting with that style in the spotlight.”