We’re living in a glowing, golden age of skincare right now. Want tighter pores, less wrinkles and to stop looking tired all the time, but have no idea how? Just go on the internet. Online communities dedicated to skincare have really proliferated over the past few years – if you thought r/wallstreetbets was intense, you’ve clearly never been on r/skincareaddiction. The Reddit group has 1.3 million members who discuss retinol, glycolic acid, LED masks, blackhead removal techniques and anything you can possibly think of that relates to skincare. But to a beginner who doesn’t even know what a retinol oil is, let alone how to use one, it can be alienating and overwhelming. Which is where the the Dewy Dudes come in.