Maison Kitsuné Brings Its Cafe To New York

November 2019Words by Mr John Lockett

Exterior, Café Kitsuné New York. All photographs by Mr Robert Bredvad, courtesy of Kitsuné

Maison Kitsuné, the Paris-based label that has effortlessly blended French and Japanese cool since its inception 17 years ago, is adding a taste of the Big Apple to the mix. Café Kitsuné opened its doors in New York City on 11 November, marking a new chapter in the brand’s journey to becoming a global lifestyle powerhouse.

This café marks the seventh iteration of their wildly successful band of ultra-stylish coffee shops, with outposts in Tokyo, Seoul and Paris, plus a full-fledged restaurant and bar near the Palais Royal garden. While a good deal of fashion-affiliated eateries tend to take a somewhat brash approach to branding moments and visual marketing, Café Kitsuné continues to pursue a subtler tactic, one that emphasises good atmosphere and great espresso over gratuitous Instagram opportunities (although we predict there will be no shortage of posts featuring the signature fox-shaped biscuits).

Interior, Café Kitsuné New York